Międzynarodowa Konferencja Naukowa Kolegium Nauk o Zarządzaniu i Jakości Uniwersytetu Ekonomicznego w Krakowie

International  Scientific  Conference
of  the  College  of  Management  and  Quality  Sciences

of  the  Krakow  University  of  Economics 

Knowledge – Economy – Society

Dear Guests, Participants, and Speakers!

 The 16th International Conference of the College of Management and Quality Sciences at the Cracow University of Economics has concluded, leaving us enriched with new perspectives and strengthened ties between the university and the business sector.

On behalf of the university authorities and His Magnificence, Rector Prof. Bernard Ziębicki, as well as in my capacity as the Chair of the CMQ2024 Organizing Committee, I would like to extend our heartfelt thanks and express the hope that you will join us again next year.

During this year’s conference, organized by the College of Management and Quality Sciences, we continued to explore themes from last year’s edition and introduced new, intriguing topics that captivated the participants: sports management and environmental management.

Management, which is at the core of our College, was addressed in a comprehensive manner in this edition, with particular emphasis on human capital, information, and knowledge management. We also discussed risk, quality, and product management, enabling participants to delve into both theoretical and practical aspects of management in various organizational contexts. The conference featured panels focused on management in specialized sectors, both in public and private enterprises. Engaging discussions highlighted specific management challenges in these areas, providing participants with practical tools to overcome them.

The expert panel focused on theatre management drew a large crowd of participants who keenly followed the debate on modern management methods in this field of art. The theatre, as an institution of the performing arts, faces management and quality challenges and must meet both local and global expectations. The issue of internationalizing the theatre, requiring the integration of diverse cultural traditions, presents a significant challenge.

Creating value in customer relationships was the aim of the next panel, which focused on issues related to client collaboration, including understanding and shaping their needs and creating value, satisfaction, and positive relationships. The speakers discussed how to create value for the contemporary customer, which influences their satisfaction and the main factors of customer loyalty towards brands and products.

ESG, the non-financial indicators that the largest enterprises in Poland will start disclosing this year for the previous year, represents a new economic obligation that will eventually encompass all entities; ESG is also a theme of sustainable development, which, understood as innovation and sustainability, was an important part of our program. Discussions focused on the impact of new technologies on accounting and finance in the context of ESG, considering both the benefits and potential threats of automation and digitalization.

Furthermore, the issue of the labour market in the context of global economic changes was addressed, where experts pondered the impact of migration, changes in minimum wage, and automation on the tourism sector and other industries. There was a discussion on the growing phenomenon of ‘worcation’, a blend of remote work and traveling, which poses new requirements for employers and tourist destinations. Another expert panel gathered to discuss the labour market and entrepreneurship focused on the senior age group, or Silver Economy; during this part, the importance of adapting to changing demographic and market conditions in a shifting social structure was highlighted, along with the opportunities and challenges associated with mature workers and career development in later life.

Continuing the theme of social capital, an integral element of human resource management, the impact of which was showcased by the .kuek Alumni UEK Association, the panelists—experts from an organization operating both virtually and in-person—shared their experiences in building a strong community that grows organically, uniting graduates in a spirit of trust and cooperation and serving as a networking platform for graduates of the Cracow University of Economics.

In the expert panel on controlling, the focus also followed the management of human capital. The assembled experts presented dynamic changes in management, driven by the need to adapt to digital tools and working methods, which were the subject of lively discussion during the panel dedicated to automation, digitization, and digital competencies. This panel also provided an opportunity to exchange experiences from various industries, highlighting the importance of adapting to changes and the challenges associated with new tools in different business models.

It is also worth mentioning the panel on the deposit return system, which gathered representatives of key stakeholders and allowed for an in-depth analysis of the challenges and opportunities associated with this system, a solution that has sparked considerable interest both economically and socially. Panel participants shared their knowledge of current issues and obligations arising from the regulation of the deposit return system and discussed the prospects for its development in Poland.

Adaptation to changing conditions, especially in the context of human resources and neurodiversity, was addressed in another expert panel. We learned that neurodiversity, referring to cognitive differences among employees, including individuals on the autism spectrum, accounts for just 2% of employment in Poland. Developing management practices that consider neurodiversity and sensory accessibility is very important and can deepen the understanding of its impact on management theory.

The context of climate change and energy transformation forms an interconnected cycle that impacts the environment. Public discussions, reflected in a panel meeting led by local government officials, focused on how renewable energy sources and energy efficiency can counteract the adverse effects of climate change. Case studies and best practices from EU countries discussed in the panel led participants to consider both the benefits and challenges of energy transformation, emphasizing the importance of European funds supporting investments in sustainable and innovative technologies and international cooperation in managing climate change. These are topics that vividly touch every one of us, as citizens and residents of Earth, on both a local and global scale.

A new topic introduced for the first time at our conference was the management in sports, which shows that it is a process as complex as managing a large corporation. It involves strategy, selecting the right people, balancing sporting and economic results, and controlling actions taken, with emotions playing a significant role. Key elements in sports management include economic aspects, such as the financial systems that ensure liquidity and risk diversification, as well as psychology, which significantly influences decision-making at various management levels. Panellists— sports people who have achieved professional success—shared their insights on management and pondered whether there is a management model that can guarantee success, emphasizing the importance of both measurable and immeasurable elements in sports management.

In summarizing this event, I would like to share with you some numbers that are even more impressive compared to previous years, demonstrating the dynamic development of our conference:

– The plenary sessions of CMQ2024 welcomed 122 participants, highlighting the appeal of the conference and the significance of its topics.

– Four scientific sessions in both Polish and English attracted 60 participants, showing strong interest in focused discussions.

– Twelve expert panels recorded impressive attendance—420 participants on the first day and 435 on the second day.

These sessions were crucial for sharing specialized knowledge and advanced practices.

It is also noteworthy that this year’s scientific sessions succeeded in connecting with scientists from Indonesia, Malaysia, Lithuania, Latvia, Portugal, Spain, Switzerland, the United Kingdom, Ukraine, and the USA. The digital format of the conference allowed us to invite international experts and high-level managers, which would have been difficult with a traditionally organized conference. This confirms the significant potential of online conferences, which we intend to further develop to enable access for an even larger number of foreign scientists and business practitioners, further emphasizing the international character of our event.

The integration of business practitioners, representatives of government, local government, culture, sports, and various non-business organizations not only enriched the content of the conference but also its status and inclusiveness. As the team of the College of Management and Quality Sciences at the Cracow University of Economics, we are proud of this because the relationships formed and the ideas generated during these meetings set a clear path for our current and future academic and empirical work.

I am proud that we have achieved our goals, namely presenting and disseminating scientific research results, supporting cooperation between business and academia, and exploring the possibilities of commercializing scientific research, all made possible by our joint commitment, for which I would like to thank you profoundly.

Our sessions created valuable opportunities for dialogue between scientists and business professionals, contributing to a broader understanding of economic and managerial landscapes.

I encourage all participants to continue sharing their academic and business contacts, as well as innovative ideas. I am interested in collaborating to expand our conference offerings, welcoming contributions not only from professors but also from doctoral candidates, practitioners, and administrative representatives. I am deeply grateful to all panel leaders and participants for their invaluable input and look forward to building on the successes of our next conference edition, CMQ2025.

On behalf of my colleagues from the College of Management and Quality Sciences, I again extend my gratitude for your contribution, cooperation, effort, and engagement. I want to emphasize that we have achieved success together—I am honoured to host you here and proud to see us collectively advancing the mission of our University.

I encourage you to share your opinions; I will be grateful for any feedback from you, as striving for excellence in managing the CMQ project has become my personal goal.


With respect,

Janusz Nesterak, PhD, DSc, Associate Professor
Head of the Organizing Committee CMQ2024

Krakow, May 28, 2024

16 th International Scientific Conference
of the College of Management and Quality Sciences of the Krakow University of Economics: 

Knowledge–Economy–Society – CMQ2024


The session of the 16th International Scientific Conference of the College of Management and Quality Sciences of the Krakow University of Economics – CMQ2024, will be held on May 20-21, 2024 (Monday- Tuesday). The conference will be remote.

A student scientific conference will be held on May 23, 2024 (Thuesday).

See you.

Plenary Conference CMQ2023 – SUMMARY

The 15th International Conference CMQ2023 of the College of Management and Quality Sciences of the University of Economics Knowledge-Economy-Society, which lasted 3 days and started with a student session entitled “Innovation Management in the Region”, has come to an end.

In this 15th anniversary edition, the members of the Organizational Committee successfully achieved their shared intention of creating a meeting and idea exchange platform for the international community of academic professionals, local and central government officials, and business people. The conference aimed to foster a conducive atmosphere for the exchange of thoughts among diverse participants.

We wanted our guests to have the opportunity to meet other experts, establish contacts, and collaboratively develop ideas from various fields. Moreover, the international character of the conference was emphasized by the participation of speakers from new countries. This year, in addition to the scientific community from our affiliated universities in Avilla (Spain) and Messina (Italy), we were joined by representatives from Germany, Turkey, Ukraine, the United Kingdom, Vietnam, and the United States. This fact further solidified our scientific event in international terms. We express deep satisfaction that CMQ2023 Conference  continues to expand its reach both nationally and internationally.

Through the presentation and dissemination of scientific research findings, scholars and researchers were able to share knowledge about the latest discoveries and their research outcomes. The conference served as an academic communication platform, providing an excellent opportunity for interaction in a supportive atmosphere. Furthermore, we aimed to encourage collaboration between business representatives and the academic community. Our goal was to showcase concrete examples of success resulting from fruitful cooperation between these two sectors. We are convinced that promoting mutual benefits will also generate further areas for collaboration.

Another goal we achieved was to present and discuss the latest trends, innovations, and challenges related to the Economy 4.0. We wanted our guests to delve into these issues and gain a new perspective on economic development in the era of digitization and technological changes.

Additionally, we aimed to familiarize ourselves with the opinions and suggestions of entrepreneurs, local and central administration officials regarding the commercialization possibilities of research conducted in scientific institutions. We wanted to open a dialogue between scientific institutions, entrepreneurs, and administration representatives to better understand the needs and challenges associated with the commercialization of scientific research. Through these efforts, we gained insights into opinions and suggestions regarding the practical value of research, as well as identifying ways to support the transfer of technology and innovation to the business sector and vice versa.

Moreover, with all participants in mind, we aimed to provide our guests with inspiring presentations, panel discussions, and training sessions that would help them develop skills and acquire new knowledge in their respective fields. We wanted conference participants to receive valuable tools and ideas that they could apply to their work and professional activities. We perceive our CMQ2023 Conference as an opportunity for long-term collaboration: it was a chance to build lasting business and scientific relationships. Our goal was to inspire guests to initiate collaborations, exchange information, and develop projects of mutual interest.

The conference took place on May 18, 2023 (student session) and May 24-25, 2023 (plenary session).
The following scientific activities were carried out as part of the conference:


  1. Inaugural session on May 24, 2023, with the participation of:

  – Rector KUE, Prof. Stanislaw Mazur
  – Dean of the College of Management and Quality Sciences at Krakow University of Economics, Prof. Bernard Ziębicki
  – Chair of the Organizing Committee CMQ2023, Prof. Janusz Nesterak


  1. Polish-language plenary session SP1 on May 24, 2023,      moderated by Prof. Stanisław Popek (4 presentations and speeches).
  2. English-language plenary session SP2 on May 24, 2023,    moderated by Prof. Beata Buchelt (7 speakers from international scientific institutions).
  3. English-language scientific session SN1 on May 24, 2023, moderated by Prof. Adam Figiel (12 scientists).
  4. Polish-language scientific session SN2 on May 24, 2023,   moderated by Prof. Paweł Cabała (13 scientists).
  5. Polish-language scientific session SN3 on May 24, 2023,   moderated by Prof. Jarosław Plichta (10 scientists).
  6. Eleven expert panels, moderated by 21 individuals, with 40 experts invited. Descriptions of the expert panels, presentation of speakers, their biographies, and moderator profiles are available on the conference website: https://cmq.uek.krakow.pl/prelegenci-2/.

These included following panels:

– May 24, 2023: Tourism Panel – moderators Prof. Agata Niemczyk & Dr. Zofia Gródek-Szostak
– May 24, 2023: Controlling Panel – moderator M.Sc. Dariusz Okniński
– May 24, 2023: Accounting Panel – moderator Prof. Artur Hołda
– May 24, 2023: Local Government Panel – moderators Dr. Edyta Bielińska-Dusza, Dr. Piotr Markiewicz & M.Sc. Rafał Jaśkowski 
– May 24, 2023: Corporate .kuek Panel – moderator Ms. Anna Kołodko, M.Sc.
– May 25, 2023: Regions Panel – moderators Dr. Zofia Gródek-Szostak & Prof. Agata Niemczyk
– May 25, 2023: Digitization Panel – moderator Prof. Janusz Nesterak
– May 25, 2023: Theatre Management PanelProf. Marek Jabłoński, Mgr. Julia Karcz & Dr. Mariola Wiater
– May 25, 2023: Quality Panel – moderators Prof. Agnieszka Cholewa-Wójcik & Dr. Agnieszka Kawecka
– May 25, 2023: Marketing Panel – moderators Prof. Paweł Chlipała & Prof. Piotr Hadrian
– May 25, 2023: Neurodiversity Panel – moderators Prof. Marek Jabłoński, Dr. Mariola Wiater & Mgr. Julia Karcz


  1. Closing plenary session SP3 with the participation of Dean Prof. Bernard ZiębickiProf. Janusz Nesterak.

The conference program for CMQ2023, in the form of a downloadable PDF file, is available at the provided link: Programme CMQ2023.


See you in May 2024 at the next CMQ2024 conference.


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